The second biggest reason businesses fail is that they begin under capitalized. If you are not independently wealthy, have independently wealthy family or friends, you are probably struggling in this economy.
If you are needing a cash infusion, you need a business plan first. Whether you are going to go to your bank, the government or investors, they are going to ask you for a business plan.
There are three main reasons you should not write this yourself.
1. YOU need to be able to sell the financial stability of your plan to the lenders or investors.
- WE find the strong points and emphasize them, WE find the weak points and explain effectively, how YOU will deal with them.
2. YOU need to be able to sell what makes YOUR company different and unique from YOUR competitors
- WE determine what niche, you can fill that your competition doesn’t. WE design the marketing to that niche.
3. YOU need to be able to sell YOU!
- WE are better at blowing YOUR horn that YOU are!